£1 Warm Up

£1 porridge or toast for Costa Coffee Club members before 11am.  The offer to beat - and a difficult one at that - is Waitrose's free coffee for card holders.  See http://greatcafes.blogspot.co.uk/2013/12/little-waitrose-big-offer.html
Great Cafes predicts many more offers and promotions all in the effort of attracting footfall.