The Cafe business for the professional operator - keeping up to date with what's new and interesting - written by Paul Cottrell, Turpin Smale Catering Consultants
Paul A Young has a flagship 'chocolaterie' in Wardour Street where he sells his £3.75 chocolate brownies - Time Out rates them the best in London. Tasted good!
It's really not that difficult to woo the mother & baby market - a table plus microwave to heat the bottled milk plus a large sign to show how much you care. Disposable bibs and spoons are a nice touch from Welcome Break.
PAUL don't have multideck chiller units where customers can serve themselves - it presumably allows more counter display space for their great patisserie. How do you keep cold drink sales up? 'Buy with your eyes' rack of their main cold drink selection at eye level.
No measly, hard-to-open, wasteful, plastic butter pats.
No pretentious curls or fancy French portions here. Conran just gets it right time after time. He truly is a caff (and restaurant) hero. At the Albion Caff where we almost always start our London Cafe Tours.
Byfords in Holt, North Norfolk have such a following with their cafe and deli that they have set up their own branded range of cakes - SPONGE.
Love it.
The modern packaging and old-fashioned signage are tops.
Monday, 22 August 2011
Ottolenghi's salad display - as good as their pastry presentation. Big, bold platters of glistening innovative salads at differing heights just selling themselves. Buy his books to get inspiration. Our clients are increasingly doing so and saying Ottolenghi is their benchmark. We agree.
The cynical might say it indicates the profit margin on flavoured water and flour but at least the motorway operators are reflecting customers love for a deal - even at teatime. Plus we note that the scones are baked fresh every day. Quality plus a deal?!
Byfords at Holt in north Norfolk - brilliant. You enter the cafe through the deli where pasties and pastries are being made. The 'Take & Bake' unit is right to hand. Their tag line of "A Higgledy-Piggledy World of Pleasure" is spot on.
"Belgian Chocolate Mousse with a hint of orange blossom water and a shot of espresso. A low GI pick-me-up". Amazing how you can up the ante with such a humble dessert. Good for Leon.
Really great fresh food at The Old Smithy Cafe tucked away in Beeley in the Peak District - just down the road from Chatsworth. The trays of cooling bakery items greet you at the door and the food is worth the wait. Smoked haddock rarebit, cake still warm from the oven and a stupendous take-away steak pie. The owners - Neil & Sue Chatterton - deserve a medal.