Clearly Fresh

 Fresh scones at the Jarrold store in Norwich plus yesterday's scones at one third the price to take home and enjoy.

Made Fresh

Simple and highly effective way of selling profitable scones at Churchfields Farmhouse Ice Cream's cafe - reassure customers that the scones really are fresh.

Simple Appeal

 Simple Health Kitchen only has two units at present but we will hear more from them - they have a winning formula of health, freshness and visual appeal - Lemon and Mint Water and Raspberry and Lime Water.

Yes Yes Yes

Fresh bread schedule at Timberhill Bakery in Norwich

Freshly Toasted

Powerful word - fresh

Baked Today

Fresh is the watchword - Caffe Nero's Almond Croissants 'baked today'