Big Scream = Big Business

 Cinema City in Norwich has comfy seats, a decent restaurant and is switched on to special interest groups - Hard of Hearing, Dementia Friendly and Slackers Club (for students)

 Autism-Friendly, Toddler Time and Silver Screen for the over 60's @CinemaCityNrw

 and my favourite - Big Scream for parents and carers with babies under one year old!

Look after the special groups and the business keeps coming - cafes take note.