Friday 13 May 2011

Jamie's Success


Enter the Jamie's Italian in Liverpool and it's theatre - live pasta making.  This hugely successful, fast-expanding restaurant chain has much to teach us.  I note and applaud:
  • Kitchen cloth type serviettes
  • House wine in tetrapaks
  • Lots of food and product out on display
  • Planks/platters/boards used to serve food
  • "Humble" green salad
  • Wood and metalwork artisan fit out with an inexpensive, basic ceiling
  • "Posh Chips" - truffle oil and parmesan, funky garlic and parsley
Keep an eye on this one.  Customers love the unpretentious feel of it all.  Jamie's 'get it', are full and are on the money.