IllyCrema

 Ice creamy coffee drink gaining popularity in Italy - espresso and micro crystals of ice

 Coming to the UK?

Decal Decaf

Well marked coffee at The Beech House, Beaconsfield @The_Beech House

and marked Illy cups at a cafe in Milan

£3 Mini

 Mini £3 and gourmet paninis at Illy's Regent Street Espressamente cafe.

Coffee Branding

 Illy coffee have a swanky fit out for their Regent Street cafe.

A tie up with Samsung and espresso cup chandelier.

Illy Latte

Caffe Latte at Illy's new cafe on Regent Street