It started as a joke about the popularity of crisp sandwiches and now Belfast has its own Crisp Cafe. #SimplyCrisply@thatweecafe. Serving 35 types of crisps it has been inundated, quite apart from the national publicity. The humour is fun too: January Special - We'll cut off your crusts for free!
Whether it's crisps, cereal, board games, dogs or 3D printing cafes need to have a differentiator.