Wednesday, 5 November 2014

Weird Unique Voodoo

Voodoo doughnuts in Portland, Oregon courtesy of retail guru John Stanley.  See his blog post where he says:
This is a one-store operator, not in the best retail location, that only accepts cash, will not give cents change, and you have to line up to be served for at least 30 minutes!
This is not what I would call a strategy for a destination retailer. Yet, I lined up for my Bacon Doughnut…AND I do not eat doughnuts. 
This shows what being “weird” can do. Establish something unique and the consumer loves to experience the unique. 95% of what we do in retailing is the same as the next retailer who does what we do. 
The really successful retailers do the 5% that is unique. My challenge is what is your Voodoo factor?
 The Voodoo Effect