Sunday, 1 January 2012

You Need To Cheer People Up

I don't often get around to reading a book but 'Spend Shift' by Gerzema & D'Antonio really gets you thinking about how the world is changing and what businesses are doing to adapt.
Detroit gets a bad press but the book details how low rents and local passion are creating some success stories - Le Petit Zinc cafe was set up by Charles Sorel and "the secret of his success is even more basic than good food and service.  To succeed, he says, "You need to cheer people up"".
A pretty good motto for us all in 2012.
Happy New Year