Tuesday, 3 January 2012

Our Changing Values

I have now finished 'Spend Shift' - great book about how we haven't been forced to sort out our values.  Until now.

So many of the examples in the book talk about cafes and food being the engine of regeneration in some tough places.
Two points that I found of especial interest:
  • 73% of folk are "willing to pay a premium for companies that contribute to my local community"
  • "The key to moving a customer is a good story"
The ten point summary (page 208) is somewhat American but applies just as much to us Limeys.
Read the book, assess your values and consider changing your business.